For yoga studios, boxing studios, MMA gyms, fitness clubs, and every kind of for-profit sports business. Search visibility, advertising, and websites built around clear business goals. We also work with healthcare practices, home service businesses, and ecommerce brands.
Founder-led and accountable.
Proven Marketing Club is a founder-led firm, not a production line. Performance work requires focus and direct ownership, not scale.
How we work best.
- Clear goals for the business.
- A scope agreed before work begins.
- Access to the information needed to assess progress.
- Clear responsibilities on both sides.
- Timely communication and feedback.
- Capacity to respond to new inquiries.
- Honest reporting, including what cannot be measured.
- A review schedule suited to the work.
How the work actually happens.
Round 1 of 4
Audit & Instrument
Before we touch a single campaign, we review your tracking, attribution, and data. If we can't measure something, we say so. It's the least glamorous phase, and the one everything else depends on.
Round 2 of 4
Architect & Prioritize
We build a channel strategy based on your unit economics, not industry benchmarks. Every dollar gets a job. Every campaign has a hypothesis. The media plan is a living document, not a set-and-forget spreadsheet.
Round 3 of 4
Execute & Iterate
Campaigns launch in controlled phases. We test creative, audiences, and landing pages in a structured way. On a regular schedule, the data tells us where to press and where to pull back.
Round 4 of 4
Compound & Scale
Once we find what works, we scale it methodically. Budgets increase only when efficiency holds. The goal isn't to spend more. It's to make every incremental dollar work as hard as the first.
What we believe.
- Hours measure effort, not outcomes. We focus on the outcome.
- If we can’t measure it, we say so. Measurement is part of the work, not an afterthought.
- Awareness campaigns still have to answer to a number.
- Creative should support the business goal. Clear brand presentation and measurable performance both matter.
- We judge ourselves on the work, and we keep clients by earning it.
- We start with the goal and the numbers, then choose the channels.
- Industry benchmarks describe average operators. We don’t aim to be average.
- Marketing cannot fix a problem it isn’t built to solve. We’ll tell you if that’s what we see.
Marketing that answers to a number.
Paid Social
Paid advertising on social platforms, where it suits the business and its industry.
Paid Search
Search advertising built around what people are actually looking for.
Local Search & Google Business Profile
Helping nearby customers find you in local search.
Tracking & Attribution
Measurement set up around your business and the data available, so the numbers can be trusted.
Websites & Landing Pages
Clear pages designed to turn visits into inquiries, bookings, or orders.
Creative Strategy
Creative briefs and direction tied to the business goal.
Reporting & Analytics
Dashboards and cadences that surface signal, not noise.
The fight card.
Main event
Sports & fitness
Our focus. Helping people find you and making it easy to sign up.
Sports and fitness detailsCo-main event
Healthcare
Helping people find you and making it easy to book.
Dental practice detailsUndercard
Home services
Turning nearby searches into calls.
Ecommerce
Turning search and ad traffic into orders.
Real estate
“Customers don't buy what you sell. They buy a version of themselves they want to become. Our job is to make sure that version actually exists in your product.”
Ready to talk about what's possible.
Tell us about your business and what you're trying to grow.