MANIFESTO
What we believe about performance marketing.
Read this before you inquire. If it sounds like how you want to work, we should talk.
01
Hours measure effort, not outcomes.
We agree on the goal first, then decide which work is worth doing to reach it.
02
Clicks and impressions are not the goal.
Reach and engagement are easy to count and easy to celebrate. We report on the results that matter to your business, and we say so plainly when we cannot move them.
03
Creative should support the business goal.
Clear brand presentation and measurable campaign performance both matter. A brand that is easy to recognize builds trust, and a campaign that can be measured shows what is working. We brief creative against the business goal, keep the brand consistent, and use the results to decide what runs.
04
Spend is a multiplier on the infrastructure underneath it.
More budget on top of weak tracking or a weak website mostly multiplies the problem. We look at the foundations before we recommend spending more.
05
We would rather say no early.
If we do not think we can move the number, we will say so at the start.
06
The work compounds when it is allowed to.
Search, advertising, and websites improve through steady review and adjustment. We agree a review rhythm that gives the work a fair chance, and we do not promise specific outcomes.
If you’ve read this far and you agree with most of it, we should talk.